Description
Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform.
We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market. With over 900 employees, we are strengthening our position as a European market leader.
To face our next challenges, the Product Marketing team is looking for a CRM Lifecycle Manager to strengthen our lifecycle, engagement across our B2B activities.
Your futures missions :
You will be responsible for optimizing customer journeys across our B2B lifecycle, from onboarding to long-term retention and engagement. Your mission is to improve product adoption, engagement, and retention while ensuring a seamless, high-quality experience for all partners.
This role is ideal for someone who enjoys blending strategy, operational execution, data analysis, creativity, and cross-team collaboration in a fast-moving environment.
Key responsibilities :
- Lifecycle Strategy & Journey Design :
- Design, build, and optimize multichannel customer journeys across the B2B lifecycle ;
- Contribute to the definition of CRM strategies that drive activation, conversion, engagement, and retention ;
- Identify key moments in the customer journey and propose high-impact initiatives ;
- Integrate CRM touchpoints into the product experience in collaboration with Product teams.
Operational Excellence :
- Build automated workflows and lifecycle programs from scratch (email, SMS, WhatsApp, etc.) ;
- Execute one-shot campaigns targeting specific communication needs ;
- Define targeting and segmentation to deliver the right message at the right time ;
- Ensure smooth, scalable execution of CRM processes ;
- Maintain high quality and attention to detail across all communications.
Data-Driven Optimization :
- Monitor performance of journeys and campaigns ;
- Conduct A/B tests and continuously optimize lifecycle programs ;
- Identify friction points across the B2B funnel ;
- Produce actionable insights to improve customer satisfaction, conversion, and retention ;
- Use data tools and SQL (or similar) to support analysis and segmentation.
Creative Content Production :
- Produce engaging, drag and drop based communications across channels ;
- Adapt messaging to different lifecycle stages and audiences ;
- Ability to personalize content using dynamic variables and scripting (e.g., Liquid).
Cross-Team Collaboration :
- Work closely with Product, Data, Design, Operations, Sales & Partnerships, and Brand teams ;
- Gather business insights to improve CRM initiatives ;
- Contribute to building scalable CRM strategies across multiple markets.