Description
1. Demand Generation
Design and execute multi-channel campaigns (paid media, outbound, etc.) to generate qualified leads
Coordinate outbound and inbound initiatives to support pipeline creation
Continuously test, learn, and optimize campaigns to improve conversion rates and ROI
2. CRM & Marketing Automation
Build and optimize the marketing automation funnel (MQL → SQL)
Implement and manage workflows, lead scoring, and nurturing programs
Use HubSpot and Salesforce to ensure data quality, lead routing, and alignment with Sales
3. RevOps & Analytics
Track and analyze key performance indicators (ROI, CAC, LTV, funnel metrics)
Build and maintain executive-ready dashboards to measure business impact
Provide actionable insights and recommendations to Marketing and Sales leadership
4. Event Marketing
Drive pre‑event and post‑event outreach for major international events
Coordinate with internal stakeholders to maximize lead generation and follow‑up
Measure and report on event performance and contribution to pipeline